What is GEO (Generative Engine Optimization)?
GEO is optimising a site so AI assistants and generative search surfaces cite it. It relies on clear structured data, unambiguous factual statements, strong topical coverage, visible authorship and consistent business information across the web.
Assistants synthesise answers rather than listing links, so being quotable matters more than keyword density. Pages that state a fact plainly, attribute it, and mark it up with schema are easier for a model to lift confidently.
Topic clusters help too: a hub page linked to detailed sub-pages gives an engine a coherent map of what you actually do.
- Organization, Service, FAQPage and Article structured data
- Plain factual sentences placed near the top of the page
- Named authors and dated, maintained content
- Consistent name, address and phone across directories