What is WhatsApp automation?
WhatsApp automation uses the official WhatsApp Business API to reply, qualify and follow up automatically inside the chat your customers already use. It matters because WhatsApp messages are opened at roughly 90%+ versus single-digit open rates for cold email.
There are two building blocks. Template messages are pre-approved formats you can send to start a conversation — order updates, reminders, payment links. Session messages are free-form replies you may send during a 24-hour window after the customer writes to you.
A working setup pairs an AI agent for the conversation with rules for the commercial actions: sending a quote, taking a booking, or handing off to a salesperson when intent is high.
- Official Business API — not an unofficial automation script
- Instant first response, day or night
- Lead capture written straight into your CRM
- Human takeover mid-conversation at any point